Marketing Services for Manufacturing Companies

New Way to Market for Manufacturers that Increases Sales and Creates Competitive Advantage

The "New Way" is to Stop Pitching Products & Start Sharing Knowledge!

Register for MFGDAY WebinarHow to Get Started with Revenue Generating Marketing.


Manufacturing Marketing Matters - podcast

The weekly podcast about all things marketing in the manufacturing sector. Expert guests share there knowledge and experience about how you can advance the practice of marketing in manufacturing and at your company.  Listen to past episodes, subscribe and take a look at the experts.

The Book

This is the bible for the New Way to Market for Manufacturing.  Learn the why and the how in this 167 page book all about the new way to market. Learn more about the book.

Peer Group Advisory Board

This unique group is the first of its kind! Join up for a wonderful opportunity to collaborate, share ideas and support each other as you face similar challenges of marketing in a manufacturing company. (learn more)

manufacturing marketing

Manufacturer's Growth Manifesto

The Manifesto has been viewed more than 14,000 times on SlideShare.  This deck tells the story about why your manufacturing firm should, no must, get on board with the New Way today!  View or Download your copy on!

manufacturing marketing

Knowledge Library

Find useful research, how-to guides, infographics, webinars, white papers and more from the best of the best in manufacturing marketing and manufacturing marketing strategy & tactics.

Manufacturing Marketing Services

manufacturing marketing

Deluxe "New Way"Marketing Plan Engagement

The Deluxe Marketing Plan Engagement is a 3 month engagement that starts with a comprehensive discovery phase and ends with a fully vetted, approved and actionable marketing plan designed to increase sales and position your firm with a sustainable competitive advantage. The deliverable is a proper marketing plan supported by strong collaboration with your stakeholders and leadership team.  (learn more)

new go-to-market for manufacturing

"New Way" Getting Started Workshop

Not ready for the full blown strategy service?  No problem, this abbreviated strategy workshop gets you started with the New Way to Market with a one day workshop designed to get you up and running to do-it-yourself. (learn more)

peer group advisory board

"New Way" Pilot Programs

There are two pilot plan options; the webinar series pilot and the enewsletter pilot.  Choose the one that is your best-fit and MMI will set up your pilot as a turn-key program.  It's a great way to prove the concept to your leadership and/or your stakeholders.  (learn more)

Education Services

1 to 1 Marketing Coaching

1 to 1 coaching with Bruce as your mentor in guiding you through the maze of manufacturing marketing. What better way to learn the why, what, how, when and where of the new way. (learn more)

Phone Consultation

Set up a one-time, weekly or monthly phone call with Bruce either as needed or on a regular schedule.  A great mid-way alternative where  you can tap Bruce's knowledge when and as needed.  (learn more

​Manufacturing Marketing Matters Podcast

What are clients saying?

David LoveManaging Director AMER, Rotronic

Bruce and his team at MMI manage our marketing strategy, Marketo (marketing automation), webinar production program and the enewsletter program.  Since he has started implementing a knowledge based marketing strategy, our lead generation has increased 1000%, we've become much more effective and much more efficient in engaging with our target audience. Bruce's knowledge of the manufacturing business has been a key factor in our success.

As Marketing Manager at Precision Digital, I have been extremely pleased with Bruce and MMI. With guidance from MMI, we have modernized our marketing strategy from a product-focused approach to a knowledge-based, content-driven approach. MMI was instrumental in identifying what topics our customers wanted to know about and what expertise we had in-house that matched their needs. Using that knowledge, MMI helped us identify what would engage our customers with Precision Digital beyond the transactional sales experience.We have had great success with this new strategy. Our webinar registration and attendance numbers have improved 10 to 20 times what they were.

Joe RyanSales & Marketing Manager Precision Digital 
Becky Nothnagel Schol Senior Marketing Manager, Boeing - Jeppesen

Bruce worked as a marketing consultant contractor for Jeppesen, a Boeing subsidiary, for about a year. During this time he was charged with helping conceptualize and implement a content marketing strategy. Bruce was a visionary and lead strategist in this process.