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Master your Market

Go-to-Market strategy, tactics, ideas, facts, and fun stories

Posts about Sales:

Persuasion and Influence for Sales

If you're going to prosper in the coming years, your sales team needs customers, prospects, vendors, and peers to say "yes" more often than "no." Getting to "yes" requires a substantial degree of persuasion and influence skills. Contrary to popular belief, persuasion and influence take much more than just a ready smile, a big handshake, and an outgoing personality.