Measurement Instrument Company Webinar Success Case Study

Humidity Measurement -  'How to Make a Better Measurement' series

Challenge:

This company had reached a point where growth beyond 3% was not being achieved. Competition was fierce in the markets for measurement instruments. Product marketing had always been the standard but they realized it was not working.

Assessment:

We learned that the people in the target audience did not understand the intricacies of measuring humidity. They were frustrated and felt humidity was next to impossible to measure in a reliable fashion. The company employed some world renown humidity scientists who were willing to share their expertise.

Webinar Solution:

We designed a series of 8 educational webinars designed to teach the people in the target audience how to make a better measurement of humidity. The webinars included theory, calibration, technology and other highly technical content.

Result :

The webinars series was so successful, it ran for 5 years. The webinar series have engaged with as many as 5200 registrants. In the first 3 years of running the webinars series in parallel with a full educational content marketing strategy, the business grew between 15 and 25% per year.

For more information, a discovery call or to get a quote visit the contact page.