Innovation That Grows Your Business
12 Lesson Video Course
Video Course: 12 Lessons - full access for one year
How to access the 12 lesson Manufacturing Marketing Course
The high engagement focus is called the 'Sweet Spot of Engagement' and we walk you through the steps to determine your sweet spot.
Yes, you have expertise around your product, but the real power of engagement lies in your particular expertise about how your audience can solve their problems.
There are 3 lessons devoted to creating and executing a pilot program to introduce and prove the concept to your leadership and your stakeholder. Once you prove it with a pilot program, they will want more and your success and status will increase throughout the organization.
This type of marketing has been around in the Tech sector for many years and has catapulted many companies to annual growth rates of 20%, 30% and 50% per year. It's new to manufacturing right now but will catch on fast once you start taking market share from your competitors.
Yes, this is a huge opportunity for manufacturers who are willing and able to do something different.
Starting with the marketing plan, you learn about the power of this strong foundation for your 'New Way' strategy.
Learn how to choose a topic that resonates with the people in your target audience. This is the secret to the New Way of Marketing.
Technology is overwhelming. This lesson tells you the very basic tools you need to succeed, pitfalls to avoid and even names a few names.
Educational webinars have been used to prove the 'New Way' concept. Might even get you promoted!
If you really want to embrace the 'New Way', be ready to expand the pilot into a full blown strategy. Caution: it takes time.
Now is the time for marketers to take the lead and advance the very practice of marketing in manufacturing.
Learn how and why you can gain competitive advantage when you stop pitching products and start sharing your expertise.
The Audience Facing Mission Statement is your guiding light. Learn how to use it to advance your marketing function.
The biggest question answered here; "How do I get started?"
Subscription eNewsletters also prove the concept and they're a little easier than a full fledged webinar series. Learn how to build your audience this way.
There is a unique opportunity for manufacturers to gain advantage with 'New Way' marketing. Don't wait until your competitors gain the advantage. Be first and win!
12 Knowledge Packed Lessons that will change the way you look at your go-to-market strategy. One lesson delivered daily for 12 days via email.
You'll get access to worksheets, weekly webinars by Bruce and other resources.
Course members get a 40% discount on the printed copy of the book. Use discount code WEPUX7P4
This way of marketing is not for all manufacturers. Wondering if the course might be right for you and your company?