Manufacturing Marketing Alliance

Professional Level Membership​

A mentor - mastermind group for marketers working in the manufacturing industries

A group of highly motivated professionals in the manufacturing industries who share a common goal to advance the practice of marketing combined with a strong mentor who will offer advice and coaching on marketing strategy, business, tactics, teams and maybe even a little life advice.

What is the Manufacturing Marketing Alliance?

It is a mastermind group led by a strong marketing and business mentor designed for manufacturers and marketers working in the manufacturing industries who are:

  • ​Highly motivated to improve their professional marketing careers and advance the practice of marketing throughout the manufacturing sector
  • Want to learn about and apply modern marketing principals like content marketing, marketing automation, digital marketing, etc. to their companies in order to increase sales and gain competitive advantage
  • Mutually committed professionals who want to support each other in pursuit of common goals
  • Desire to help each other improve, brainstorm, be accountable and prosper

What does membership include?

The membership includes:

  • Weekly group mastermind call (30 minutes) with Bruce, your mentor
  • Weekly calls will be one of these formats; marketing topic presented and discussed, an outside guest expert, hot seat member presentation, or general Q&A session
  • Every call is recorded and made available for members to listen at a later time if they are unable to make the live call.
  • Office hours with Bruce two times per month where members can drop in for individual consulting, questions, brainstorming, review ideas, etc.
  • Resource sharing - Bruce shares relevant content at least 2x per week and offers an opinion on your content if desired.
  • VIP email communication with Bruce
  • Membership in the private LinkedIn group where you can share ideas, ask for referrals, get feedback, share successes, support each other, etc.
  • Copy of the book, The New Way to Market for Manufacturing
  • Access to the 12 lesson video course companion to the book
  • Access to the 6 part webinar series "Jump Start the New Way to Market for Manufacturing"

Who is the mentor?

Bruce McDuffee, Executive Director at the Manufacturing Marketing Institute (MMI), is the group mentor. Bruce has been on the ground in manufacturing marketing and sales for the past 20 years. He has been a field sales person, a global marketing director and now an independent consultant focused on helping manufacturing organizations get their growth on with modern marketing strategy, tactics, tools and teams. In fact, he has been a practitioner where he tested and perfected the New Way strategy and tactics at a global manufacturing company. Learn more about Bruce.

How much does it cost?  How do I Sign Up?

Membership investment is $199 per month.

Satisfaction is guaranteed with a full, no questions asked, refund if not satisfied within the first 30 days.

When you click on the Safe Sign Up button above, you will be redirected to a check out page where you will be asked for your registration information and payment method. You are not signed up until you click the 'Submit Order' button. Going forward your card will be charged once each month on the anniversary date.

Still not sure but curious, feel free to book a phone call with Bruce to answer your questions and offer more information. Or just call me at 303-953-4361 or email


If you are not satisfied with your Manufacturing Marketing Alliance membership within the first 30 days, we will refund your payment, no questions asked. Payments are month to month and can be cancelled at any time. No long term contracts.