About the Manufacturing Marketing Institute

The Manufacturing Marketing Institute (MMI) is a community where manufacturing marketers can learn from experts as well as from each other. At MMI, you will find useful content about strategy, tactics, technology and teams for marketing at a manufacturing company. Our leading tool for communication is the podcast, Manufacturing Marketing Matters.

The mission of MMI is to help manufacturing marketing organizations and you, the professional marketer, to learn about or practice modern marketing strategy, tactics, skills and technology. At MMI, you'll learn from marketers with experience in manufacturing organizations. You'll hear stories about how to overcome the typical hurdles marketers face in the majority of manufacturing companies. Manufacturing marketing is different from most other industries. Marketing strategies and tactics are different in the manufacturing world. This is the place where you can learn about manufacturing marketing and the unique challenges we know you are facing each and every day.

To support manufacturers and their marketers, MMI offers marketing services, education and resources. Whether you are looking for fresh, new ideas, need a boost to get started or just don't have enough resources, MMI can help you advance the practice of marketing.​

Bruce McDuffee is the Executive Director, Podcast Host and Marketing Coach at MMI.​